Spotify 2023 Wrapped: Asake, Ayra Starr and Davido emerge most streamed artists in Nigeria

Nigerian musicians have received another boost following the release of Spotify’s 2023 Wrapped data.

According to Spotify, YBNL/Empire signee, Ahmed Ololade aka Asake emerged as the most streamed Nigerian artiste of 2023.

Asake earned the coveted title of the most streamed artist in three different countries: Nigeria, Ghana and Togo, where he captivated audiences as the international success of Afrobeats rose to become a musical exports the most during the year

Asake’s dominance in the Top 10 most streamed tracks continued, with three of his hits – Lonely At The Top, 2:30 and Amapiano making the cut. His reign expanded to the Gen Z demographic, and Asake became the most streamed artist among Gen Z audiences in Nigeria and Ghana. His song Lonely At The Top further boosted his popularity among Nigerian Gen Z, topping the charts for songs in their age group.

In the same vein, Grammy nominee and Mavin Records signee, Ayra Star won the title of the most streamed female artist in Nigeria, Ghana, Kenya, Rwanda, Tanzania and Uganda while Nigerian gospel artiste, Mercy Chinwo also earned a spot in the top 10 streamed female artiste in Nigeria, underscoring the enduring popularity and influence of gospel music.

“Nigeria is a hotbed of musical talent, and we’re incredibly proud to showcase the diversity and passion of Nigerian music lovers through Wrapped”, said Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa. “This year’s Wrapped is a testament to the power of music to connect people and bring them closer to the culture and traditions of Nigeria”.

Also making the lists of most streamed artists in Nigeria are Burna Boy, Davido, Seyi Vibez, Omah Lay, Bnxn, Rema, ODUMODUBLVCK, Olamide, Wizkid, Tiwa Savage, Tems, and Rihanna.

For most streamed albums in Nigeria, Daviod’s Timeless took the lead while others followed. Other albums that made the list include Work of Art by Asake, Boy Alone by Omah Lay, EZIOKWU by ODUMODUBLVCK, I Told Them by Burna Boy, Rave, and Roses Ultra by Rema, Mr. Money With The Vibe by Asake, ‘Sincerely, Benson’ by Bnxn, ‘Love, Damini’ by Burna Boy, and Unruly by Olamide.